Comedy Central Launches First Long-Term Social Impact Campaign Focused on Driving Mental Health Culture Change

On World Mental Health Day, Comedy Central, in partnership with Mental

Health First Aid (MHFA), a program of the National Council for Behavioral

Health, today premiered its Be The Difference public service announcement.

Kudos to this partnership which has the aim to drive culture change on

mental health.

Comedy Central has made the commitment to additionally train their staff on

Mental Health First Aid. As reported by CC, "This is a step in Comedy

Central's commitment to creating comedic content for the Be the Difference

social impact campaign that aims to educate and raise awareness about mental

health issues."

"Mental illness affects everyone, including the funniest people you know.

None of us are immune from experiencing a mental health crisis or from

helping someone we care about in a crisis," said Erika Soto Lamb, Comedy

Central Vice President of Social Impact. "Comedy Central drives the cultural

conversation by revealing the funny truth about whatever is happening in

life. Through comedy we have the power to change the way people think and

act and we will work diligently as a brand moving forward in order to drive

mental health culture change."

Be the Difference (featuring Jeff Ross, Yamaneika Saunders, and Matteo Lane)