On World Mental Health Day, Comedy Central, in partnership with Mental
Health First Aid (MHFA), a program of the National Council for Behavioral
Health, today premiered its Be The Difference public service announcement.
Kudos to this partnership which has the aim to drive culture change on
Comedy Central has made the commitment to additionally train their staff on
Mental Health First Aid. As reported by CC, "This is a step in Comedy
Central's commitment to creating comedic content for the Be the Difference
social impact campaign that aims to educate and raise awareness about mental
"Mental illness affects everyone, including the funniest people you know.
None of us are immune from experiencing a mental health crisis or from
helping someone we care about in a crisis," said Erika Soto Lamb, Comedy
Central Vice President of Social Impact. "Comedy Central drives the cultural
conversation by revealing the funny truth about whatever is happening in
life. Through comedy we have the power to change the way people think and
act and we will work diligently as a brand moving forward in order to drive
mental health culture change."
Be the Difference (featuring Jeff Ross, Yamaneika Saunders, and Matteo Lane)